Classic Legends Fuels Festive Dreams with ‘Ride Now, Pay in 2026’ Offer
BENGALURU – In a strategic move to capture the festive market, Classic Legends, the custodian of iconic motorcycle brands Jawa, Yezdi, and BSA, has launched an ambitious financing scheme that allows customers to ride home a new bike today while deferring their principal loan repayments until 2026. The ‘Ride Now, Pay in 2026’ initiative, launched in partnership with L&T Finance, is designed to lower the immediate financial barrier to owning a premium classic motorcycle.
The offer enables buyers to take delivery of their motorcycle after a minimal down payment. Following loan disbursement, customers are only required to pay the accrued interest for the first two months. The first full Equated Monthly Instalment (EMI), which includes both principal and interest, will commence only in January 2026 for loans disbursed during the current festive period. The total loan tenure extends up to 36 months, with the entire repayment process completed in 38 months, including the initial EMI holiday period.
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Easing the Path to Ownership
The scheme underscores Classic Legends’ strategy to make its motorcycles more accessible by addressing one of the key purchase hurdles: upfront financial commitment. The offer is applicable across the entire Jawa, Yezdi, and BSA portfolio, including the premium BSA Gold Star 650, which is also available at its pre-GST 2.0 price.
“For most riders, owning one of our motorcycles is as much about practicality as it is about the emotional tug of a classic motorcycle,” said Sharad Agarwal, Chief Business Officer of Classic Legends Pvt. Ltd. “Our ‘Ride Now, Pay In 2026’ offer makes the decision easier and more special in this season of celebrations. Our buyers may welcome a Jawa, Yezdi or a BSA into their lives right away, while our offer takes the pressure off EMI payments until 2026.”
Partnership for Financial Flexibility
Facilitated by L&T Finance, the scheme features interest rates starting at 6.99 percent, a small down payment based on the customer’s profile, and promises instant loan approval within 10 minutes, subject to the scheme’s terms. Basic banking documentation is required for eligibility.
Jinesh Shah, Chief Executive of Urban Secured Assets & Third-Party Products at L&T Finance Ltd., expressed confidence in the offer’s appeal. “We are delighted to partner with Classic Legends, especially during this joyous festive season. The ‘Ride Now, Pay In 2026’ offer will truly benefit our potential customers. By offering financial flexibility, we are helping turn the dream of owning a legendary motorcycle into an achievable reality.”
Comprehensive Assurance for Riders
The new financing option is bolstered by the brand’s comprehensive ‘Jawa Yezdi BSA Ownership Assurance Programme’. This industry-first package is designed to provide long-term peace of mind and includes a segment-leading 4-year/50,000 km standard warranty, options to extend the warranty up to six years, and a unique two-year ‘anytime’ warranty that can be activated within the first six years of ownership.
Additionally, owners receive one year of complimentary roadside assistance, extendable up to eight years, and an optional five-year comprehensive Annual Maintenance Contract (AMC) package for predictable servicing costs.
The ‘Ride Now, Pay in 2026’ offer is available until November 30, 2025, at over 450 authorized Jawa, Yezdi, and BSA dealerships across India. The initiative comes at a time when the brand is already witnessing strong demand for its recently launched 2025 Yezdi Roadster and Adventure, and the award-winning Jawa 42 FJ.
