Bengaluru Spots Mysterious ‘Missing Wife’ Hoardings, Sparks Citywide Curiosity
Bold billboards stir intrigue across the city
Bengaluru: Commuters in Bengaluru have been left puzzled over the past few days after spotting a series of mysterious hoardings across key city locations. The posters carry cryptic messages such as “Atul’s wife is missing,” “Senthil’s wife is missing,” and “Ravi’s wife is missing” — without offering any explanation or context.
The unusual campaign has triggered conversations online and offline, with many residents wondering whether it is a genuine case of missing persons, a social awareness drive, or a promotional stunt.
Social media amplifies the buzz
Photographer Atul Kasbekar joined the discussion when he shared one of the hoardings on his Instagram stories, playfully writing that help was needed and a reward would be offered. His post only added to the growing intrigue.
Several influencers, including Eshwar Go, Haripriaa Kulkarni, and Sariflog, have also posted about the mysterious signs, further fuelling speculation and drawing thousands of reactions across platforms.
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💬 Key Quotes
From a commuter in Koramangala:
“It feels like a mystery unfolding on the streets. Every day there’s a new hoarding. We’re all curious but also concerned if it’s something serious.”
From a tech professional in Indiranagar:
“The messaging is bold and attention-grabbing, but the lack of context is confusing. People are speculating wildly online.”
From influencer Haripriaa Kulkarni (social media reaction):
“At first, I thought it was a genuine missing person case. Now I’m wondering if it’s a campaign. Either way, it’s caught everyone’s attention.”
From an advertising analyst:
“This seems like an experiential marketing tactic — designed to spark intrigue and conversations. The key will be in how it is revealed without offending public sentiment.”
