Instamart Launches ‘Quick India Movement’, Promises Mega Discounts in 10 Minutes
Bengaluru: In a significant move set to redefine festive shopping, quick commerce giant Instamart has announced the launch of its inaugural ‘Quick India Movement’ sale. Touted as “India’s quickest sale,” the event promises to deliver massive discounts of up to 90% across a wide range of products within a staggering 10-minute delivery window.
The sale is scheduled to run from September 19 to September 28, 2025, and will be accessible to shoppers on both the Instamart and Swiggy apps. The initiative represents a bold fusion of deep-discount e-commerce with the lightning-fast logistics that define the quick commerce sector.
A New Benchmark for Festive Sales
The ‘Quick India Movement’ aims to leverage Instamart’s core strength—speed—to create an unprecedented shopping experience. With over 50,000 products on offer, the platform is positioning itself as a one-stop destination for festive needs, from high-value electronics to daily groceries.
The sale is expected to feature blockbuster deals on popular smartphones from brands like OnePlus, Oppo, Xiaomi, POCO, and realme. The electronics category will also see significant discounts on gadgets and appliances from boAt, JBL, Philips, Marshall, and others.
Curated Offers Across Categories
Beyond electronics, the sale encompasses a diverse array of categories tailored to festive shopping:
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Home & Kitchen: Discounts on brands like Prestige, Borosil, Bergner, and D’Decor for products including air fryers, dinner sets, and premium linens.
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Baby & Personal Care: Unmissable offers on everyday staples from L’Oréal Paris, Pampers, Himalaya, Nivea, and Dove.
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Everyday Essentials: Value deals on household names such as Ariel, Aashirvaad, Mortein, Haldirams, and Kellogg’s.
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Toys & Family Fun: Deals on family-favorite brands including Barbie, LEGO, and Monopoly.
Bank Partnerships and Brand Collaborations
To maximize customer savings, Instamart has partnered with Axis Bank to offer an instant 10% discount, capped at ₹1,000, for all transactions made using Axis Bank credit cards.
The event is brought to consumers in partnership with leading brands like boAt, Philips, Bergner, and Pampers, and in association with Airwick and Nestasia, ensuring access to trusted products at unbeatable prices.
Logistics Backbone and Strategic Vision
Analysts see this move as a strategic effort to capture a larger share of the festive season spending by combining the attraction of deep discounts with the unparalleled convenience of instant fulfillment. The success of the sale hinges on Instamart’s cutting-edge technology and logistics network, which it claims will maintain its industry-leading speed and reliability even during the high-volume sale period.
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This initiative is more than just a sale; it is an attempt to fundamentally alter consumer expectations. By making “convenience, choice, and value instantly accessible,” Instamart is challenging the traditional e-commerce model and setting a new benchmark for how Indians shop during the festive season and beyond.
Quotes
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On the Vision: “The Quick India Movement is more than a sale; it’s our vision to redefine festive shopping in India. We’re merging the season’s biggest offers with the industry’s fastest delivery, making unparalleled convenience instantly accessible to everyone.”
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On the Consumer Promise: “Shoppers shouldn’t have to choose between great deals and speed. This sale delivers both, ensuring that a blockbuster deal on a smartphone or an air fryer is just a 10-minute wait away.”
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On Logistics & Technology: “This event is powered by our cutting-edge technology and logistics network, which has been rigorously tested to maintain our signature speed and reliability even at a festive scale.”
