Alpenliebe Launches India’s First Liquid Choco-Filled Lollipop: Eclairs Pop
A Sweet Revolution in Confectionery
BENGALURU – Alpenliebe, a brand synonymous with indulgent treats, has once again redefined snacking pleasure with the launch of Alpenliebe Eclairs Pop—India’s first-ever lollipop with a liquid choco filling. Priced at an affordable ₹5, this innovative product merges the beloved chewy caramel exterior of classic Eclairs with a rich, flowing chocolate center, offering a premium sensory experience in an on-the-go format.
Targeted at teens and young adults, the Eclairs Pop is designed to cater to the growing demand for convenient yet indulgent snacking options. Whether savored slowly for prolonged enjoyment or bitten into for an instant burst of chocolatey delight, the product promises to elevate everyday moments with its unique texture and taste.
A Natural Evolution of a Classic Favorite
The new offering builds on the legacy of Alpenliebe Eclairs, which has long been celebrated for its signature liquid choco center. The brand’s latest innovation retains the core essence of its predecessor while adapting to modern consumer preferences for portability and novelty.
“With Alpenliebe Eclairs Pop, our aim was to extend a much-loved experience into a new, convenient format,” said Gunjan Khetan, Director of Marketing at Perfetti Van Melle India. “We know how deeply loved the Eclairs’ choco center is—and this product carries that indulgence forward in every way. Teens and young adults are seeking richer, more immersive treats even in everyday formats, and Eclairs Pop is just that—not a twist, but a natural evolution of what they already enjoy.”
Why Eclairs Pop Stands Out
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First-of-its-kind: India’s only lollipop with a liquid choco filling.
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Affordable luxury: Priced at just ₹5, making premium indulgence accessible.
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Perfect for on-the-go snacking: Combines convenience with the familiar pleasure of Alpenliebe’s signature taste.
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Dual enjoyment: Can be slowly relished or bitten into for an instant chocolate burst.
A Treat Designed for Modern Consumers
The launch aligns with evolving snacking trends, where younger consumers seek exciting textures and flavors even in traditional formats. By introducing a lollipop variant of its iconic Eclairs, Alpenliebe bridges nostalgia with innovation, ensuring the product appeals to both loyal fans and new audiences.
With Eclairs Pop, Alpenliebe reinforces its position as a pioneer in the confectionery space, offering a fresh yet familiar treat that promises to become the next big sensation in India’s sweet-tooth market.
Availability: The product is now rolling out across retail stores nationwide.
Key Quotes:
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Gunjan Khetan, Director of Marketing, Perfetti Van Melle India:
“Alpenliebe Eclairs Pop is not just a product—it’s an experience. We’ve taken the iconic liquid choco center and made it even more fun and convenient for today’s young consumers.”“Why choose between a lollipop and a chocolate treat when you can have both? Eclairs Pop is the perfect fusion of chew, crunch, and melt-in-the-mouth delight.”
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Consumer-Centric Angle:
“Whether you’re a slow relisher or a one-bite wonder, Eclairs Pop is designed to make every moment sweeter.”“At just ₹5, we’re bringing premium chocolate indulgence to every pocket.”
