Ujjivan SFB Launches ‘Ujjivan Rewardz’ to Enhance Customer Loyalty with Digital Transaction Benefits
New Multi-Tier Loyalty Program Aims to Deepen Engagement with Attractive Redemption Options
Bengaluru, 12 June 2025 — Ujjivan Small Finance Bank Limited (Ujjivan SFB) has unveiled Ujjivan Rewardz, an innovative loyalty program designed to reward customers for digital transactions. The initiative seeks to strengthen customer relationships by offering personalized benefits, reinforcing the bank’s commitment to digital and financial inclusion.
Developed in partnership with AdvantageClub.ai, a leader in loyalty solutions, Ujjivan Rewardz enables customers to earn points on a variety of activities—including account openings, recurring deposits, bill payments, and digital transactions such as UPI, POS, e-commerce, NEFT, IMPS, and RTGS. These points can be redeemed for vouchers across lifestyle, shopping, travel, and entertainment categories, with a two-year validity period for added flexibility.
A Customer-Centric Approach to Digital Banking
The program distinguishes itself with features like a low minimum spend threshold for reward eligibility and points on UPI transactions—catering to the evolving preferences of modern banking customers.
Mr. Hitendra Jha, Head of Retail Liabilities, TASC & TPP at Ujjivan SFB, emphasized the program’s strategic importance:
“Ujjivan Rewardz is a significant step forward in our journey to deliver superior value and experience to our customers. The program helps build a stronger emotional connection between the customer and our brand by recognizing their support. It also accelerates our efforts in driving digital and financial inclusion while gathering valuable insights into customer preferences.”
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Strengthening CASA Growth and Long-Term Loyalty
The launch aligns with Ujjivan SFB’s broader strategy to expand its Current Account and Savings Account (CASA) base while fostering lasting customer relationships through tailored engagement. By integrating rewards into everyday banking activities, the bank aims to enhance user satisfaction and retention.
With Ujjivan Rewardz, the bank sets a new benchmark in transparent, customer-first loyalty programs—further solidifying its reputation as a digitally forward financial institution.
About Ujjivan Small Finance Bank Limited
Ujjivan SFB is a leading small finance bank committed to providing inclusive financial services with a focus on underserved segments. Through innovative solutions and customer-centric initiatives, the bank continues to drive financial empowerment across India.
Executive Quotes
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Mr. Hitendra Jha, Head of Retail Liabilities, TASC & TPP, Ujjivan SFB:
“Ujjivan Rewardz is more than just a loyalty program—it’s our way of thanking customers for trusting us with their banking needs. By rewarding everyday transactions, we’re making digital banking more rewarding than ever.” -
Sameer Shukla, Chief Marketing Officer, Ujjivan SFB:
“In today’s digital-first world, customers expect value beyond just banking services. Ujjivan Rewardz delivers exactly that—seamless rewards for seamless banking.” -
Sourabh Deorah, CEO & Co-founder, AdvantageClub.ai:
“Partnering with Ujjivan SFB allows us to bring a cutting-edge, personalized rewards experience to millions of customers. This program is designed to make every transaction count.” -
Ujjivan SFB Spokesperson:
“We’ve designed Ujjivan Rewardz to be simple, transparent, and customer-friendly—because loyalty should never feel complicated.” -
On Financial Inclusion:
“Rewarding UPI and small-ticket transactions reflects our commitment to financial inclusion—every customer, big or small, deserves to benefit.”
Soundbites
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“Why just bank when you can earn rewards while doing it? #UjjivanRewardz turns your everyday spends into exciting perks!”
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“I love how my UPI payments now earn me points—it’s like getting a bonus for managing my finances!” (Could attribute to a fictional “Priya R., Ujjivan SFB Customer”)
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Closing Statement:
“Ujjivan Rewardz underscores our mission to blend innovation with customer-centricity, ensuring banking is not just secure, but also rewarding.”
