Madhya Pradesh Champions Sustainable Tourism, Enlists Digital Creators as Brand Ambassadors
Bhopal: In a strategic move to showcase its diverse and pristine destinations to a global audience, the Madhya Pradesh Tourism Board successfully convened an ‘MPT Influencer Meet,’ bringing together prominent digital content creators from across the country. The event underscored the state’s commitment to promoting tourism that harmoniously balances economic growth with environmental conservation.
A Delicate Balance: Eco-Sensitivity Meets Economic Opportunity
Setting the tone for the event, Mr. Shiv Shekhar Shukla, Additional Chief Secretary for Tourism, Culture, and Home, emphasized the state’s unique approach. He articulated a vision where tourism development goes hand-in-hand with preserving the state’s natural heritage.
“Tourism is being promoted in Madhya Pradesh while maintaining environmental sensitivity,” Mr. Shukla stated. “There is a wonderful balance between environment and tourism here, and content creators should showcase this beauty to the world.”
He further highlighted the sector’s broader impact, noting, “Tourism also strengthens the economy and creates employment opportunities. Creators should keep all these aspects in mind and travel with all their heart and bring global recognition to these destinations through their creativity.”
Weaving a Narrative of Culture and Craftsmanship
Echoing this sentiment, Ms. Bidisha Mukherjee, Additional Managing Director of the Madhya Pradesh Tourism Board, elaborated on the state’s rich cultural tapestry. She positioned the influencers as pivotal storytellers for the ‘Heart of India’.
“Madhya Pradesh has a unique confluence of culture, heritage, and nature,” Ms. Mukherjee said. “The state has preserved its culture beautifully. Whether it’s Chanderi in Pranpur, Maheshwari in Maheshwar, or Bagh print in Dhar, today’s fashion from across the country and the world is being attracted to Madhya Pradesh.”
She bestowed a significant title upon the attendees, affirming, “Influencers are not just content creators but are the true brand ambassadors of Madhya Pradesh.”
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Voices from the Ground: Influencers Share Their Experiences
A panel discussion featuring the creators provided authentic testimonials to the state’s offerings. Influencer Ms. Swati Mukund praised the unique traditional attire and shared a telling anecdote from her travels.
“I visited Chanderi for the first time in 2023 through the Madhya Pradesh Tourism Board, where I saw these garments being made at the Pranpur Craft Village,” she recalled. “A few years ago, only 5-6 vehicles used to visit; today, that number has reached 80-100. This innovation by Madhya Pradesh and the Madhya Pradesh Tourism Department is commendable.”
For wildlife enthusiasts, the state offers unparalleled experiences. Nature photographer Mr. Ayush Singh shared his exhilaration, saying, “We all love nature and want to see the forest and wild animals up close. Madhya Pradesh is a place where this desire is fulfilled.”
He recounted a magical moment, “When I saw a leopard for the first time at Kuno Forest Retreat, it felt like my dream had come true.” He also highlighted the landmark Cheetah Reintroduction Project, adding, “The cheetahs we previously dreamed of seeing in countries like Africa are now visible in India thanks to Prime Minister Narendra Modi’s initiative.”
A Star’s Affection for the Heart of India
Adding a touch of star power, actor Mr. Ashok Pathak, renowned for his role in the ‘Panchayat’ series, expressed his deep connection with the state. “Madhya Pradesh, especially Bhopal and Sehore, now feels like my second home,” he said.
He praised the local populace, noting, “The people of Madhya Pradesh are cinema-friendly, and we never faced any difficulties during shooting.” He also spoke of the spiritual draw of the region, concluding, “Baba Mahakal in Ujjain provides a spiritual peace, and I want to visit Madhya Pradesh again and again.”
Engagement and Immersion
The event was not just about discussions. Attendees participated in a lively “Caption This” quiz, with winners receiving prizes. The Tourism Board also announced the Narmada Parikrama Reel and Photography Contest, further incentivizing creative content generation. The conclave concluded with participants being honoured with mementos and enjoying an immersive experience at the board’s virtual reality centre, “Aankhon Dekha.”
The influencer meet marks a significant step in Madhya Pradesh’s strategy to leverage digital storytelling, positioning itself as a top-tier destination for culturally rich, environmentally conscious, and spiritually fulfilling travel.
