Noice Launches Quick-Commerce Line of Authentic, Artisanal Snacks
Bengaluru – In a significant move to redefine quick commerce, premium food brand Noice has launched a line of over 200 authentic, small-batch snacks and beverages. The new offering, available on major delivery platforms, directly challenges the notion that fast delivery must come at the expense of quality and authenticity, bringing artisanal, homestyle food to doorsteps within minutes.
The thoughtfully curated portfolio spans 13 categories, from everyday staples like freshly baked breads and homestyle dairy to indulgent treats. The range includes fresh malai paneer, bakery butter cookies, natural coconut water, traditional snacks, and preservative-free sweets like fresh rasgullas. A hallmark of the brand is its commitment to clean ingredients: all products are made with zero palm oil, no artificial colors, and are largely free from preservatives.
Reviving Lost Flavors for the Modern Consumer
More than just a convenience play, Noice has a mission to revive heritage recipes that have nearly disappeared from modern shelves. The brand has partnered with over 40 local foodmakers across India to craft products like Kerala’s Achappam (Rose Cookies), Nipattu, Karam Gavvalu, and regional sodas, which are often too delicate for mass production.
“The packaged food space is crowded, but truly fresh, authentic, premium snacking options in India remain rare,” said Royan Mody from Noice. “With Noice, we set out to create products that not only bring back forgotten Indian favorites but also introduce modern options for the next generation of consumers. We use honest ingredients, authentic recipes, and no shortcuts—just real food, made the way it should be.”
A Partnership Model Rooted in Quality and Craft
Noice’s operational model is built on collaboration with local entrepreneurs from cities like Calicut, Mangalore, and Sonipat, who employ traditional methods for small-batch production. For its chocolates and baked goods, the brand partners with manufacturers equipped with state-of-the-art facilities for international exports, ensuring a globally benchmarked quality standard.
One partner from Calicut highlighted the symbiotic relationship, stating, “Achappam from Kerala lost major shelf space due to its shorter shelf life and delicate nature. Noice has helped us bridge this gap and bring the regional delicacy back not just to local markets, but to consumers nationwide.”
The product lineup is a celebration of India’s diverse culinary heritage, featuring everything from classic namkeens and Lonavala Chikki to Mexican tortilla chips and French chocolate rochers, all united by a philosophy of purity and provenance.
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Noice’s products are now available for delivery on Instamart across Mumbai, Delhi NCR, Bangalore, Hyderabad, Pune, and Chennai.
